Have you ever observed two humans communicating in any given scenario? There are eye-contact and body-language cues; and a kind of simplicity that brands and businesses have been trying to replicate forever.
But, let us face it, B2B or B2C communication is lightyears away from reaching the desired outcome. But, thanks to Twilio, a cloud-based user-engagement platform, it is becoming possible to create magical communication moments with users across the globe.
Before we proceed further, let us quickly answer a question you have been dying to ask:
What Is Twilio? What Exactly Does It Do?
Now, we are sure you already know enough about Twilio, given that it is the hottest and the most happening customer engagement platform out there. But hey! Let us quickly go over the basics of what Twilio is and what it can do for your business.
To put it simply: Twilio is a consumer engagement platform used by 1M+ businesses and 10M+ developers to create unique and personalized customer experiences.
Twilio is known for democratizing communication channels, making it easier for brands and businesses to establish meaningful moments with customers through their preferred mediums.
Voice-calling customers, chatting with customer support, emails through APIs, receiving appointment reminders, and video conferencing — all these forms of interactions are powered by Twilio!
Planning to integrate Twilio services into your current workflows? Outsourcing your requirement to software development is one way to go about it!
How Are Some of The Biggest Brands Using Twilio?
While answering the simple yet not so simple question of what you can do with Twilio — Manav Khurana (VP of Product Marketing) gives us an idea of how brands like Zendesk and Coca Cola are using Twilio. Here is a glimpse of that conversation:
- Trulia, the online US-based real estate marketplace, uses Twilio services to track and connect homebuyers with real estate agents.
- Brands like Match.com and Lyft use the magic of Twilio services to enable users to communicate directly without revealing their phone numbers.
- Zendesk, the award-winning customer service software, allows staff members to approach customers directly through Twilio’s help desk web interface.
- Coca-Cola leverages Twilio services to send automated alerts to their technicians whenever vending machines require maintenance.
Powerful Twilio Platforms to Upscale Your Digital Engagement
Now that you know how some of the biggest brands are leveraging Twilio services to nail the customer engagement gig, why not apply their open secret to boost your business? You can do so by outsourcing software development services to a reliable vendor.
Twilio Engage: The 1st Growth Platform of The Digital Era
Digital touchpoints are on the rise, and digital interactions have gone up by 54% since 2020, thus leaving businesses with a goldmine of consumer data. But are businesses leveraging this data to its fullest potential? Probably not! According to statistics, more than 50% of businesses are stuck with tools that are not ready for a digital-first era. That is where Twilio Engage comes in!
Twilio Engage is an omnichannel growth platform. By combining tools, analytics, and data integrations, Twilio Engage enables brands and businesses to build and optimize marketing campaigns faster than ever. It allows you to collect and unify customer data in real-time while building meaningful relationships every step of the way. A platform like this enables you to eliminate data dependencies and design engagement strategies across channels.
Twilio Frontline: Pre-built Application with Customizable Workflows
Twilio Frontline is a mobile-first application built for IOS and Android. It comes with built-in, user-friendly features that enable you to customize workflows and goes with any CRM system. The features include audio notes, message templates, voice call facilities, cross-channel SMSing, and WhatsApp support.
With Twilio Frontline, one can make calls and send SMSs through proxied phone numbers while keeping the personal number private. It is indeed a boon for your sales team and relationship management officers, helping with sales efficiencies and customer outcomes.
Twilio Flex: Programmable Contact Centre Platform
Twilio Flex comes with an interesting tagline. According to the makes, this platform enables you to: “Operate like an enterprise, Innovate like a disruptor”. We think, it pretty much sums everything up.
With Twilio Flex, contact centre customers have reported savings of up to 34%.
Not only does it help in reducing operational costs but also saves time through cloud agility. Twilio Flex enables you to deploy a 100% cloud contact centre within a few days. Also, Flex gears up your call centre agents for highly personalized interactions. Agents with access to Flex claim a 38% reduction in customer handle time!
The Conclusion
To sum it up Twilio is efficient, reliable, and cost-effective. No wonder everyone is so keen on using it. Are you planning to adapt Twilio services to streamline your workflows? Then, right now is the best time for it.
But how should you go about it? Hiring software developers and IT personnel in-house can increase your workload and shoot up administrative costs. And managing extra resources is another issue that you do not want to face. So, why not consider outsourcing Twilio services to a software development service provider? They can help with Twilio integration and train your team on the usage. Just make sure you opt for an experienced outsourcing partner with flexible pricing options.
